For large or small businesses, commercial signs in MA are simply a necessity in order to keep your customers coming back and to attract new customers as well. At Sign Effects, we’ve seen just how important commercial signs in MA are for building brand awareness, gaining and maintaining new customers, and for keeping your business’ services in the minds of customers. And, now, recent studies are showing just how cost effective and important signage is to small and large businesses alike.
According to new data collected by www.signs.org and www.bangadvertising.com, signage has proven to be one of the best ways to advertise your business. Even when compared to television, newspaper, and radio ads, having a physical sign for your business is still the best way to attract customers. Within 30-45 days of installing a new sign at their place of business, businesses from a variety of industries surveyed 7, 203 first time customers by asking them, “How did you learn about us?”
They found that their on-premise sign garnered them 46% of new customers and 38% of new customers learned about their business through word of mouth. Surprisingly, newspapers, yellow pages, radio, and TV ads each garnered the majority of businesses under 10% of first time customers. To see the data yourself, simply click here. The study goes on to say that signage may be responsible for 50% of your customers and that 85% of them work or live within a 5 mile radius of your business.
This means that the majority of your customers are close enough to physically see your business’ sign on a relatively regular basis. And, working with Sign Effects, we can work with you to, not only install a new sign for your business, but to do design one that will help to attract new customers and to keep current customers coming back. Commercial signs in MA are especially important because of the dense population of places in and around Boston, the Cape, and the North Shore. These are areas where your business’ sign can reach a multitude of potential customers.
If you’re interested in commercial signs in MA, contact us at: 800-554-SIGN