There has been plenty of studies conducted on the importance of colors and how they stimulate the brain in different ways. Advertisers around the world have worked to create a specific feel and customer-base with the aid of their schemes and logo design. When deciding on your truck lettering in Massachusetts for your next investment, you must remember the importance of colors and how that can impact the perception of your business.
Attention grabbing. Consider industries that use bright colors, and often times they are associated with children toys or accessories. Vibrant options like pink and purple can gain the attention of anyone passing by, and primary co
lors are stimulating to young children. If your aim is to gain the most attention possible, these flashy colors might be the best choice for you.
Comforting. Warm, neutral colors like maroon, browns, and creams, are often used for nice restaurants because they are associated with this feeling. When you think of a great meal, many consider the comforts of home, which is a positive association to connect your business to for potential customers.
Professional. If you’re hoping to project professionalism to those who pass your vehicle, you might consider shades of blue or gray. Blue and gray are often associated closely with technology companies, and has been connected to adjectives like reliability and credibility.
Ecological. Often times trucks in the environmental industry will have tones of browns, grays, and greens. Logging companies, tree removal services, landscaping, and more stick to the natural tones as it is not only linked with the colors found commonly on the job, it is connected to the idea of sustainability.
Are you still looking for the perfect color combination for your logo that depicts your business well and want to invest in truck lettering in MA? Sign effects can help. Our in-house designers know exactly how to work within your industry to create the best logo design possible. Give us a call today at (800) 554-SIGN.