When you work around and in a city like Boston, signs for your business are an essential aspect of setting yourself a part from the local competition. We know that small businesses must take into consideration their finances and other factors when making a marketing decision, such as investing in new signage for the front of their store or office. If you’ve ever questioned your need for signage, there are some statistics Sign Effects thinks you should know as you move forward with your marketing plans.
According to Sign.com’s research, signs can do a number for your sales without a large increase in spending. For new or small businesses, about 50% of their new customers learned about the business through an on-premise sign. Not to mention, signs of larger magnitude, with directional signals, and are closer to the street can drastically increase sales. With about 85% of your customers living within a 5-mile radius of your store, a sign is more likely to pull them in than any other marketing technique you can think of.
Not to mention, signage is significantly less expensive than even the most exciting forms of advertisement you can think of. Signs are not disposable such as newspaper, radio, or TV ads. Your sign will represent your company for years to come, and with a little maintenance, will last the lifetime of your business, at minimum!
To put it simply, there is little that can help your business more than great signage. In order to pull in those customers, you’ll need to find the best company to make your new signs in Massachusetts. Sign Effects has been a full service sign company for over 25 years, and we have the portfolio to prove our quality of work and attention to detail. With more questions about our services and how we can help expand your business, call us today at (800) 554-SIGN.