Business signs in Massachusetts are simply everywhere. It doesn’t matter if you’re in a highly dense, urban environment like Boston or Worcester, or if you’re cruising through the many smaller towns that crisscross the state. Massachusetts has been, and always will be, a major hub of business activity since its inception so many years ago. So it’s natural that the people of Massachusetts have become quite accustomed to being constantly inundated with advertisements from countless sources. And, for your business to stand out in a seemingly endless sea of advertisements and signage, you first have to come up with an effective business logo.
Unlike most Massachusetts sign companies, we at Sign Effects specialize in helping you and your business design a logo that you can use in any way you see fit. Since our founding back in 1990, we’ve been honored to work on logos and business signs in Massachusetts for a wide array of companies. And all this experience has taught us what makes a logo effective and what makes a logo ineffective.
The Main Types of Logos
In its simplistic form, there are three major types of logos; font-based logos, literal illustration logos, and abstract graphic logos. Font-based logos are exactly what they sound like; using basic letters. Sony and Facebook are good examples of font-based logos. Literal illustration logos incorporate an image resembling a business’ service into the logo much like a pizza place including a pizza image into their logo. A logo using an abstract graphic is well exemplified by Nike’s swoosh. This incorporates a symbol or picture that doesn’t have an existing meaning.
A good logo is one that is simple and clean, not trendy, easy to remember, versatile, and appropriate for your business. Business signs in Massachusetts have a great deal of competition when it comes to attracting customers so a clean logo that leaves a significant impression on a passerby is highly important. You have to remember that potential customers don’t have much time, so need information about your business as quickly and clearly as possible. Having a logo that isn’t trendy but versatile is also highly important. You want your logo to stand the test of time while also being strong enough to translate into black and white, put onto t-shirts and other merchandise, and to look good while doing so. So remember that, with almost thirty years of experience in the business of designing logos and signs for a long list of satisfied customers, working with Sign Effects is an easy business decision to make.
If you’re interested in business signs in Massachusetts, contact us toll free at: 1-800-554-SIGN