At Sign Effects, we know just how much time, work and effort you put into your business and believe in helping businesses of all sizes succeed. And, having designed and constructed business signs in Massachusetts for 25 years now, we’ve seen firsthand just how effective choosing the right signage is to a business. We believe that signs in Massachusetts can be attractive, affordable and effective, so go to unprecedented lengths to exceed our customers’ expectations with every sign we work on. And now, a recent study confirms our belief.
The University of Cincinnati recently surveyed over 100,000 American households and found that signage was second only to television advertising when it comes to consumers’ decision-making processes. James J. Kellaris, UC researcher said that, “Although television was rated as the most useful source of new-product information, indoor signage (such as those at point-of sale, e.g., signage at the ends of store aisles or at check outs) tied with magazine ads as the second most useful source. And outdoor signage ranked third, followed by radio ads, Internet ads and finally, newspaper ads.”
Keeping this in mind, here are four tips for making business signs in Massachusetts work for you.
- Has to be visible – The UC study showed that 64% of women ages 18 to 24 reported that they failed to find a business simply because of signs that were hard to see. When choosing a spot for your sign, take a look at it from every possible vantage point a consumer may have and make sure nothing is obstructing your view.
- Less really is more – Signs in Massachusetts that are too busy or too complicated to understand quickly can leave potential customers with a negative impression of your business. Make your sign simple. Use only the most important information about your brand and keep the word count low.
- One size will not fit all – The UC study also found that people can make different perceptions of the same signage depending on how they see it. Try placing your sign at different heights and determine which height is most attractive according to a few friends or co-workers.
- Signage is part of your marketing strategy – A business’ sign is one of the first things a potential customer sees so plays a vital role in your overall marketing strategy. As your brand, goods or services evolve, let your signage reflect that. Signs remain in customers’ minds just like radio jingles, so always make a strong impression.
If you’re interested in high quality signs in Massachusetts, contact us at: 800-554-SIGN