Every business’ goal is to reach a wide audience of potential customers. This is why advertising using truck lettering in MA has become so popular over the last few years and shows no signs of waning. Unlike custom paint jobs, truck lettering can be easily changed to evolve as your company evolves. And, because your company’s vehicles become moving billboards, you’re able to reach a wide cross-section of people from different backgrounds, demographics and financial situations. Also, when you choose to advertise using truck lettering in MA, a one-time cost pays back exponentially by generating thousands of leads a day (depending on traffic, of course).
At Sign Effects, we’ve been at the forefront of this mobile advertising revolution for over two decades now, so know full well what elements make up a good truck lettering job. This is why we’d like to share three tips to keep in mind when choosing how your company’s vehicles can work for you.
- Font – Choose a font that’s clear and bold. You know those fancy, whirly serif fonts? Forget those and go with something like Times New Roman or Calibri instead of busy fonts like Helvetica and Ariel. The more simple and bold the font, the longer it will last on your vehicles as well.
- Contrast – To make your vehicle stand out, contrast is key. White on black? Good thinking. White on yellow? Not so much. Take into account the color of your vehicle when choosing a font color for your truck lettering. Even if your logo is a light yellow color, that doesn’t mean it’ll translate well onto a white vehicle. Be sure that your design ideas are eye-catching, attention-grabbing and that they “pop” on the finished product.
- Images – Incorporating your logo and/or an image related to your goods or services is crucial when using truck lettering in MA. While some drivers and pedestrians may not have enough time to read what’s on your vehicle, they’ll still be able to quickly process an image that will linger in their minds. Including your contact information is also a good idea.
We hope these three tips are helpful when thinking about how you’d like to start using truck lettering in MA and, remember, our creative team is always ready to offer any advice, ideas or suggestions if need be.
If you’re interested in truck lettering in MA, contact us at: 800-554-SIGN