As a Massachusetts sign company that has been around for over 25 years, Sign Effect knows a thing or two about great logos. Whether it is a client that already has an awesome design or our in-house designers working with businesses to create the best logo possible, we know awesome logos when we see them. If you’ve been thinking of a new logo for your company, remember these signs of great logo design.
Versatility. This is increasingly important if you’re hoping to invest in signs or truck lettering for your business. Your logo must be able to transfer between surfaces and be recognizable to your returning and new customers.
Timeless. Trends come and go like the wind, but a classic font or design is the best way to go for a business that wants to be a staple within their community. You want your business to outlast any silly craze and to look as fresh as it did the first day it was used.
Simple. Complex designs can overwhelm a customer and turn them away from using your services. Understated is usually a safe route when choosing between the two, making it easy to read and understand for any potential client.
Relevant. Your design must be relevant to your industry and services, no matter what. Your customers should be able to create a connection from your font or other design choices to the name of your company and know in very few words what kind of work your business completes.
Whether you’re looking to completely redesign your logo or to design new signs in Massachusetts for your business, Sign Effects wants to help. We can help you through every step of the process or be a simple guide to making smaller design decisions. Whatever the case, give us a call today at (800) 554-SIGN.