In a digital age, there are concerns expressed by others that soon everything we do will be online, including business signs. Massachusetts is a state that has consistently stuck to tradition and roots, and Sign Effects isn’t worried that visible signage will be a thing of the past. There are plenty of reasons we believe this, and we think their value holds true.
It shows consistency
Because we can change pictures and logos at the click of a mouse, many customers out there recognize the appeal behind a company that has stayed true to its brand and style. Having a physical business sign shows stability, experience, and overall consistency, which puts trust in the company and products they are committed to making.
It doesn’t rely on technology
Let’s face it. Technology can fail us. There has been more than one occasion where a billboard has lost its power, or a digital image has a glitch, impacting your exposure to clients and passing customers. Signage, even illuminated versions, are bolstered by the physical nature of the sign and do not rely on technology to create an impact.
It’s a reasonable investment
We have discussed all of the different ways signage is a smart investment for businesses who are looking to make a significant impact without breaking the bank, and we stand by those statements. Physical signage is and will continue to be an affordable and clever way to increase visibility for a service or product.
Though we might see digital billboards and advertisements around Boston, we are sure physical business signs will continue to be impactful, affordable, and consistent. They remain an excellent way for businesses to gain attention and attract customers to their locations. If your business is in need of new signage, contact us at Sign Effects today at (800) 554-SIGN.