Regardless if you are just beginning a new startup or have been working for over 30 years at the same location in Boston, signs are important to your business. Whenever you are searching for new ways to bring in customers, looking towards your sign and considering what it says to your customers is a great place to start.
You might be wondering, where can you begin? Well, to start, there are many ways you can begin understanding the ways your signs impact your business, including research studies. A Brand Spark/Better Homes and Gardens Shopper Study found out quite a bit about the impression signs left on customers.
According to their report, over 30% of American consumers make assumptions about a business based on their signage with younger adults more prone to this idea than any other age group. Because younger shoppers have less experience with businesses, they are often more likely to judge before entering a shop at all.
What does this speak most to in their judgements? Quality.
Putting your best foot forward for customers means making an impression before they make it through your front door. It isn’t uncommon for a shop to be forgotten because their signage does not equate to the quality of services or craftsmanship a customer might be searching for.
Luckily, there are companies who make signs in Massachusetts that eliminate that problem. Sign Effects has been in business for over 25 years, and the reason we have had such success is because of our customer service, quality materials, impressive portfolio, and attentive professionals who work every day to create and install signage for local businesses who need it.
Don’t believe us? Come by and check out our signage, we think it says a lot about us.
With more questions about our services, call us today at (800) 554-SIGN.