Anyone who has been into the city before knows that there is a lot of competition for attention in and around Boston, and business signs are often the first thing drivers and potential customers see. Your signage says a lot about your brand and business, and if you have heard one of these three statements from customers before, it might be time to upgrade.
“I figured you were closed.”
Maintaining your signs can often be forgotten and make a quick impression on your clientele. Dirty, broken, or damaged signs might indicate to customers that you are no longer in business. Cleaning and keeping up with your signage lets your customers know that you not only value your image but also are still open and ready to provide services.
“I couldn’t see your sign.”
Did you know that drivers are more likely to read your signs faster if they illuminate? Be sure your businesses signs are visible from the road! By having a centrally located sign that is large enough to read and illuminates can greatly increase your chances of customers entering your store.
“How long have you been here?”
Whether your signs are not eye-catching enough, your logo needs updating, or your signs get lost among the thousands of other businesses, it’s rarely a good sign for a seasoned business to be asked about their permanency. Take a look at your current designs, and if you find that you’re in need of some updating, reach out to Sign Effects.
Sign Effects has been designing and creating hundreds of signs for Massachusetts’ businesses for over 25 years. From fabrication to graphic design, we are here to help you through every step of this creative process. With more questions about our services and experience, please call us today at (800) 554-SIGN.