If you’ve found a graphic designer that you love to help you redesign your company logo, Sign Effects is excited for you. There are so many things to look forward to when you’re giving your business a fresh, new look, including new business signs in MA. As it can go when meeting with a designer for the first time, you will discuss your needs and desires, but some items can fall through the cracks between friendly conversation and getting to know each other. We want you to remember to address these topics before leaving or committing to any graphics team.
Tell them about your business. Hiring a designer means hiring an individual that is going to try to depict your business in a logo and design. Be sure you have given them the best feel of how you wish for your services to be depicted.
Tell them about your mission. Though addressing what you do for work is important, it is also important to explain how you got into this line of work. What are you passionate about? Why do you love your job? These also give better insight to your overall theme.
Tell them about your existing logos/colors/styles. Depending on how much you wish to change your logo, this is essential to show. If you wish to keep a color scheme but want to change the font, you should have these items marked and listed.
Tell them about your market. This is even more important if you work in a field that might be a little out of their element. Knowing your market also helps hone in on your style decisions, and can make a world of a difference with the clientele it attracts.
Tell them about your competitors. This is both to avoid duplicating a very similar logo and to create a kind of unity. Your logo should reflect the industry you are in, but it should be different than others in the area to set you apart. This balance is what will make your new logo successful
Give logo examples you like and dislike. Go into your meeting with an idea of what you think might work for a new logo, and enter open to new ideas. Graphic designers do what they do best when they have a business owner willing to work with one them and bounce ideas back and forth.
If you’ve been considering a new logo design and investing in new advertisement, Sign Effects is the right Massachusetts sign company for you. We will help you through every step of the process, and how in-house designers will address these important topics. Give us a call today at (800) 554-SIGN.