It’s getting darker earlier now and will do so for the next few months. You’re going to be driving or walking around noticing variations in color more than you did just a few weeks ago. As we all know, in New England, we have dark winters. This is the time of year when the illuminated Boston signs take over their role as the city’s primary source of light. We at Sign Effects know just how powerful the professionally created, illuminated signs of Massachusetts can be. As humans, a great deal of our communication is based on visualization. For over twenty years, Sign Effects has been in the business of visual communication so we can rightly say that we’re experts in the field. We know that communicating an idea from one person to another has much more to do with the mere presence of linguistics. There are numerous variables that go into creating an effective message through graphic designs and commercial signs in MA.
In fact, according to Pantone, a think tank specializing in the use of color in human communication, “Scientists have found that actual physiological changes take place in human beings when they are exposed to certain colors. Colors can stimulate, excite, depress, tranquilize, increase appetite, and create a feeling of warmth or coolness. This is known as chromodynamics.”
This is evident right in the heart of Massachusetts. When driving into Boston after sunset, where are your eyes drawn?
As a landmark, Boston’s Citgo sign is one of the most prolific commercial signs in MA. We associate, almost universally, colors with human emotion. This is beneficial to a business when looked at from the perspective of emotional persuasiveness. The cliché is often true; what you see is what you get. And, as one of the premier Massachusetts sign companies, we do our research and have the experience to effectively collaborate with our consumer. We’ll work with you to design a graphic, logo, or sign that fits your unique needs and vision.
Sure, it’s dark in the middle of a New England winter, but your business doesn’t have to be.
Contact us at: (800)-554-SIGN