In the past, you have provided lots of money to graphics companies to create your business signs in Massachusetts, but maybe they aren’t attracting the customers you were hoping they would. Sign Effects can understand your frustration because signage is not only a financial investment, its supposed to help you gain more business! Though it might not feel obvious as to why your signage isn’t helping, we want you to consider these 3 tips to have more effective business signage.
Location. Your sign could look great, but if it isn’t visible from the road, how will any passersby possibly know about your store or office? Your sign location might be determined by a landlord or city regulations, but thinking of creative ways to make your sign more easily seen from drivers could make a world of a difference.
Lighting. Half of the year in New England, the sun sets before 5:00 PM, and if you’re a business opened later in the evening, you will need to be visible in the dark. Businesses without lighted signs not only lose business for the day when a potential customer cannot find it, they might never bother returning.
Design. Maybe your sign’s design is a little dated or worn. It might not seem like a huge deal at the moment, any new customer might turn away from your business because of it! Consulting with a designer to refresh or recreate your logo to be reprinted could give your business the look it needs to pull in those potential clients.
Luckily, if you’re thinking about investing in new Boston business signs, Sign Effects is happy to help. From our in-house designers to our exceptional quality, we will be sure to assist you in making your business signage as effective as it can be. With more questions about our services, please give us a call today at (800) 554-SIGN.