As more advertising and consumer behavior studies are coming out, more and more business owners are becoming aware of the significant impact that vehicle wrap advertising has. At Sign Effects, we’ve provided vehicle wraps in MA since our inception way back in 1990 so we’ve seen firsthand just how beneficial advertising with vehicle wraps can be. There’s simply nothing more cost effective and eye catching than making people aware of your business through the use of vehicle wraps in MA.
Unlike most Massachusetts sign companies, we consistently pour through the data regarding all forms of advertising through the use of signage. In an industry that changes exponentially all the time, Sign Effects makes sure to remain well informed as to how advertising impacts daily life. Compared to traditional forms of outdoor advertising, vehicle wraps in MA reach far more consumers at a lower Cost Per Thousand Impressions (CPM). For example, a 30-second prime-time television advertisement during the top 100 television markets will cost a company $17.78 per CPM. Vehicle wraps in MA cost $.77 per CPM. And the same significant difference is seen between all forms of advertising.
The Numbers
Statistics compiled by the Outdoor Advertising Association of America show that 95% of American consumers are reached by media that target drivers and passengers. Also, one vehicle wrap in MA can make 30,000 to 70,000 impressions daily and 30% of outdoor consumers indicate that they base buying choices on ads that they see.
Not only are the hard numbers impressive, but the additional benefits to vehicle wrap advertising are immense. When you use vehicle wraps in MA, your ads aren’t compared side-by-side to your competitors the way they are in home mailers, you can reach demographics of all ages, backgrounds, income, professions, and genders, and any traffic jam automatically becomes a marketing opportunity. Your company is able to reach thousands of commuters a day because your advertisement is mobile. This also makes more room for flexibility when you want to advertise in different locations.
When it comes down to it, vehicle wrap advertising pays for itself and more. It gives you the freedom to make consumers aware of your brand, company, and business while saving you a great deal of money on advertising. And, when you work with Sign Effects, we can collaborate with you from project inception to completion to design a vehicle wrap that suits your unique needs.
If you’re interested in vehicle wraps in MA, contact us at: 1-800-554-SIGN