The graphic design and logo of your company is the face you’re presenting to the world. An effective logo is one that will leave a mental imprint in a consumer’s mind. In this sense, a logo should be simple enough for the common consumer to recognize immediately while being memorable at the same time. Unlike most Massachusetts sign companies, Sign Effects doesn’t only produce physical signs. We collaborate with our customers to design an overall identity for their company. What we do is build brand awareness through graphic design, logo design, and producing the physical sign itself.
Since 1992, we’ve been one of the leading Massachusetts sign companies because we oversee the building of a company’s brand from inception to completion. We’ve been entrenched in the world of advertising and building brand awareness for a great deal longer than other Massachusetts sign companies. Our staff is made up of highly skilled, passionate, and exceptionally creative individuals who take pride in their ability to help other businesses succeed through the use of signage and graphic and logo design.
More than Aesthetics
Instead of just producing logos and graphics that look, “cool,” we take into account elements about brand building and advertising that other Massachusetts sign companies either overlook or ignore. We believe that a company’s logo should not only attract customers, but it should also instill in customers a company’s identity as a whole. This serves to define a company as a tangible entity rather than just a supplier of goods and services. This affects a consumer by personalizing a company and strengthening the cognitive relationship between the consumer and the company’s logo.
We agree with Paul Rand, the graphic designer widely known for creating the memorable logos for ABC, UPS, and IBM, when he said, “A logo does not sell (directly), it identifies. A logo derives meaning from the quality of the thing it symbolizes, not the other way around.”
This is a perspective that most Massachusetts sign companies don’t use when creating signs for businesses. Rand means that an effective logo doesn’t necessarily sell goods or services on its own, but that it symbolizes the overall high quality of the business it’s designed for. With this in mind, Sign Effects goes to extreme lengths to produce simple, yet bold logos for companies that want to build brand awareness in a way that leaves deep impressions in the minds of consumers.
However, we also know that every business is unique. The type of logo, graphic design, or sign that works for one business may not work for others. Sign Effects has the versatility and skill to produce logos and graphics that are complex as well as simple. What we’re focusing on in this article is the fact that, unlike most Massachusetts sign companies, Sign Effects takes into account all the necessary elements needed to effectively build brand awareness and unique logos, graphic designs, and signs.
If you’re interested in working with one of the premier Massachusetts sign companies, contact us at: 800-554-SIGN