Why Bother With Custom Signage?

Posted by sps on January 18, 2018

You might have heard that a custom sign is one of the best ways to advertise your business, but have you heard why? Take a look at why your business can benefit from custom signage, and how you can make a sign work for you.

A good sign will draw attention to your business. You can make sure that the sign stands out to people passing by, and that it will be something they remember long after the sign is out of their sight. If your business is in an area with a distinct visual look, such as a historic district or neighborhood, you can also ensure your sign stands out while being within the visual guidelines of the area. You want your sign to be memorable, but not because it’s clashing with its surroundings. A custom sign will mean you can control every aspect of how it looks, including how well it fits in your space.

A custom sign will reinforce your brand. Use the same colors, fonts, and logo that you use on other marketing tools, and it will help your customers remember the look of your company. You can even have a custom sign cut to be the shape of your logo to help with this branding. If you don’t have a logo yet, a sign company such as Sign Effects can help you design one for the perfect attention-grabbing image.

Your sign can also be directions to your business. You can use a sign to show where your physical business is located, but also can direct people on the right way to contact you. Make your preferred contact information, such as a URL or phone number, stand out through font size or color on your sign. This will give customers subtle directions on how to reach you.

Contact Sign Effects today to make the perfect custom sign for your business. We can help you with every step of the process, and your company will succeed.