What’s In A Logo?

Posted by sps on June 15, 2018

art-1867899_1920Your business logo could arguably be one of the most important parts of your company. It’s what is put on the top of all your promotional products, what’s printed on your letterhead, and what could be on the side of your vehicles. But do you know what goes into a logo? With logo design from the professionals here at Sign Effects, we can help you design a piece that’s sure to convey exactly what your brand encompasses.


When designing a logo, the first thing to think about is color. Does your company already have a set of colors they use? If not, think about what’s associated with colors. Blue hues are seen as more tranquil and peaceful, while red evokes strong emotions. Additionally, make sure the colors support the story your logo tells, not the other way around. You want the flexibility of being able to post your logo in a wide variety of mediums and still be able to send a message.


Some other tips when selecting a logo are to avoid cliches and make the design your own. It’d be easy just to choose what’s popular and recreate it, but then your logo won’t stand out – which is what you want it to do. Ideally, the logo design is so unique that your customers immediately associate the image with your brand and company. Even if you choose elements that are similar to other companies’ symbol, you want yours to be unique enough not to be confused.


If you incorporate text into your design, choose a font that’s easily readable, regardless of the size in which it’s produced. Additionally, consider selecting a relatively unique font. Even if the first one you come across looks acceptable, browse around a little to find one that fits your brand. This could also mean using a custom type.


The last thing to think about is the simplicity of your design. Although there may be many ideas or images you want to depict, a simple design is easy to remember and associate with your company.


Give us a call at (978) 663.0787 to discuss making an appointment with an artist who can help you bring your company’s ideas to life with a fresh, custom logo.