How Boston Signs are Building Brand Awareness

Posted by spswriter on June 1, 2020


Building and maintaining effective brand awareness is an essential element of any successful business. You want to leave a lasting impression in the minds of both current and potential customers, reminding them of the beneficial services your company will provide. At Sign Effects, we’ve seen how valuable well-designed Boston signs and vehicle wraps have proven themselves to be. By raising your brand awareness, you can quickly increase your annual revenue with an uptick in sales through effective advertising strategies.

Unlike other Massachusetts sign companies, our team provides our clients more than another attractive sign to use to advertise their business. At Sign Effects, we take the time to collaborate with every client. From the inception of a well-thought-out logo through the graphic design process, we stand with our clients as they journey through a myriad of different types of signs is underway. Selecting every detail matters and serves to increase your brand recognition.


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Understanding brand awareness

Simply stated, brand recognition is the process of increasing the public’s perception of your company through the effective use of various advertising techniques. Effective brand awareness usually starts with a strong logo. At Sign Effects, we work with you to custom design a logo that speaks to your business’s main demographic while also leaving a lasting impression in your customers’ minds. We’ve created commercial signs in Massachusetts and New Hampshire for nearly three decades.  Signs that have proven time and again to attract new customers, as well as repeat customers, showing how effective brand recognition is.



Creating and maintaining brand recognition

When thinking of how to develop strong brand recognition for your business, it’s important to keep in mind that the first impression a customer has of your business is generally through your logo and signage. A good business logo and sign should clearly, quickly, and concisely communicate to your customers exactly what it is that your business does. The last thing you want is for your company’s logo or sign to confuse or alienate potential customers by being off-putting or unattractive.


When working with Sign Effects, you can rest easy knowing that our team has vast experience in providing effective commercial signs in MA and NH. We will work with you to create a logo and Boston sign for your business that will attract new customers and keep repeat customers coming back again and again.


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In an age where your average consumer is constantly inundated with a seemingly endless sea of advertising, it’s imperative for your business to keep up and stand out. Remember, the first thing your customers see is most likely your sign or logo. So, make your company stand out from the competition with a unique, attention-grabbing, and unforgettable solution.


For more information on Boston signs in or around MA and NH, contact our team at Sign Effects today (800)-554-SIGN.